Real-world results from a mid-sized mobile retailer who enrolled 80 devices and saw immediate EMI compliance improvements.
In August 2024, a mid-sized mobile retail store in Surat — operating with a 3-person staff and approximately 80 financed devices in circulation — implemented Rectym's full MDM suite. The results from the first 30 days were beyond what the owner, Dhruv Patel, had anticipated.
The Problem Before Rectym
Like most retail stores managing EMI financing manually, Dhruv was tracking payments in a notebook. Out of 80 devices, 19 were delinquent by more than 30 days. Attempts to collect by phone had yielded only 7 payments. The store had no mechanism to enforce compliance beyond calling and visiting customers in person.
The Implementation
- check_circleWeek 1: All 80 devices retroactively enrolled using Rectym's retrofit enrollment process
- check_circleWeek 1: Customer data migrated from notebook into the dashboard
- check_circleWeek 2: Automated WhatsApp reminders activated for all upcoming due dates
- check_circleWeek 2: Remote lock applied to 14 of the 19 delinquent devices
- check_circleWeek 3–4: Monitoring payments and selectively unlocking on receipt
"Within 3 days of locking, 9 customers paid immediately. By the end of the month, we had recovered 12 of the 14 locked devices. No police, no lawyers."
— Dhruv Patel, Store Owner, Surat
The Results
- check_circle12 out of 14 locked devices recovered (86% recovery rate in 30 days)
- check_circleOverall delinquency rate dropped from 24% to 8.5%
- check_circleStaff time on collection calls reduced by 70%
- check_circleWhatsApp reminder automation prevented 6 new delinquencies that month
- check_circleTotal outstanding recovered: approximately Rs.1,40,000
Key Takeaway
The platform fee (Rs.5,000/month for 80 devices) was recovered on Day 3 of the lock campaign alone. The store was fully profitable on its EMI portfolio within 30 days of implementation.
What Dhruv Would Do Differently
Reflecting on the experience, Dhruv wishes he had implemented MDM from day one rather than retrofitting. 'With new devices, the enrollment happens during the factory setup — customers don't even notice it,' he says. Retroactive enrollment required customer cooperation that added friction to an already difficult recovery process.